Most realtors focus on leads without true buyer intent because campaigns often capture inquiries instead of meaningful engagement.

Attrition shows up often in real estate. Sales teams move on, marketers shift gears, and roles change faster than bookings wrap up.

Millennials and Gen Z start their homebuying journey with curiosity, confidence, and 360° comparisons at their fingertips.

I recently learned about a friend stuck in a real estate catch-22. He hasn’t bought a property yet, not because of money, but because he can’t sell the one he already owns.

Buyers want more than price and specs. Learn how community, lifestyle, and livability shape modern real estate decisions.